Performance Marketing

You only pay when there are results. It’s as simple as that.

At 4Leaders, we don’t make promises; we work with performance-based models where your investment is directly linked to the results achieved. If there are no results, there’s no cost. Full stop.

Payment based on results, not on effort.

Most agencies charge a fixed monthly fee regardless of what happens. We don’t. At 4Leaders, we operate on a true performance-based model, which means our success depends directly on yours.

CPL – Cost per Lead

You only pay for each qualified lead we generate for your business. We work with you to define what constitutes a valid lead for you, and only then do you start paying.
Ideal for: businesses that need qualified leads (property, healthcare, insurance, training, B2B services).

CPA – Cost per Acquisition

You only pay when a user completes an action with real value – a purchase, a registration or a subscription. The risk is shared. Alignment is complete.
Ideal for: e-commerce, SaaS, apps and any business with a clear and measurable conversion.

Your budget works. It never rests.

With a performance-based model, there’s no longer any doubt about where the money has gone. Every euro has a specific purpose and an associated result. We monitor, optimise and report so that you always have full visibility of your return on investment.

No hidden fixed costs

No vanity metrics – just what matters to the business

Complete alignment between your objectives and ours

Campaigns where your customer is.

Meta Ads (Facebook & Instagram)

Precise targeting, eye-catching ad creatives and conversion funnels designed to scale. We manage the entire cycle, from the first impression to the lead or sale.

You appear when someone is already looking for you. Search, Display, YouTube and Shopping. We capture purchase intent at the right moment, with the right advert.

TikTok Ads, LinkedIn Ads, Pinterest and more. We expand to wherever your audience is, always focusing on the agreed cost per result.

From strategy to report, with no black boxes.

Business analysis and definition of the model (CPL or CPA)

Agreement on the fee per lead or acquisition

Creating campaigns and creative assets

Launch with daily monitoring

Continuous optimisation to reduce costs and increase volume

A monthly report with all the figures clearly set out.

Perfect if you want to...

Generate qualified leads without paying for useless clicks.

Increase sales whilst keeping customer acquisition costs under control.

Scaling the business with predictability and security.

To have an agency with skin in the game, whose interests are aligned with your results.

Frequently Asked Questions about performance marketing.

How do we define the value per lead or per acquisition?

In an initial call, we’ll analyse your business, profit margins and objectives. Together, we’ll agree on a figure that works for both of us.

Yes, to ensure sufficient campaign volume and learning. We discussed this during the diagnostic call.

We define what a qualified lead is right from the start. If the lead meets the agreed criteria, it is valid. We work with you to continually refine this definition.

Ready to pay only for the results that matter?

Get in touch with us in 30 minutes. We’ll analyse your business, explain how the model works in practice and present you with a proposal.